All Access Catering & Stromcrafted

I have worked directly with small businesses to build brand identities, digital experiences, and marketing systems that translate vision into growth. This project highlights my end to end approach to branding, from positioning and visual identity to website design and promotional content, with a focus on clarity, consistency, and real world usability.

Through All Access Catering and Stromcrafted, I developed websites, brand assets, and marketing materials that align creative direction with business goals. This work demonstrates how thoughtful branding can elevate emerging businesses while supporting long term scalability and credibility.

Gentle Monster: See Beyond

See Beyond is a global experiential campaign that reverses the logic of augmented reality. Instead of using technology to overlay digital elements onto the real world, Gentle Monster physically constructs a simulated environment inside its brick and mortar stores. Visitors wear specially designed Gentle Monster lenses and step into a space that feels digitally augmented, even though every element exists in reality. Through light, glass, reflection, and illusion, the campaign challenges the idea that perception must be mediated by screens, positioning Gentle Monster as a brand that reshapes vision through design rather than technology.

Asian Culture in Branding: A Case Study

This case study examines the growing influence of Asian culture in Western pop culture and how brands translate, interpret, and sometimes misinterpret that influence in their marketing. Through fashion, beauty, music, and digital culture, the project explores how Asian aesthetics, values, and narratives are shaping global branding strategies.

By analyzing both successful and problematic examples, the study highlights the difference between surface level inspiration and culturally informed storytelling. It offers insight into how brands can engage with culture more thoughtfully, responsibly, and authentically.