BUENA VISTA CREATIVE
Role: Digital Strategy & Campaign Direction
Timeline: 10 weeks + Fall Extension
Deliverables: Social Architecture, Email Campaigns, Content Production
For a major B2B client like Inktel, driving lead generation requires a sophisticated digital presence that also maintains an engaging community culture. The objective was to restructure their social media architecture and develop comprehensive, multi-channel campaigns to position them as industry authorities.
Working alongside the broader agency team, I took ownership of key digital workflows to ensure sustainable pipelines and cohesive brand messaging.
Social Architecture: I conducted a full brand audit and developed a new, highly structured social media calendar. The content strategy balanced high-value B2B lead generation assets with community-focused office culture content to build brand affinity.
Multi-Channel Campaigns: I directed and executed a comprehensive case study campaign across multiple platforms. This included designing social graphics, producing short-form video reels, and writing a targeted three-part email nurture sequence.
Content Production: I established a clear visual and tonal standard for outbound client communications, ensuring every touchpoint felt authoritative yet accessible.
