BIO

Brands do not exist in a vacuum. They are built on the foundations of the communities and histories they serve. My focus is on preserving cultural legacy while designing for the next era. As Editor-in-Chief of Sparks Magazine, Co-Fashion Show Director for Asian Kaleidoscope Month, and a digital strategist for Buena Vista Creative, I approach brand strategy by looking backward to move forward.

Instead of forcing creative work into tight constraints, I build operational scaffolds that give teams the stability to take calculated risks. The most effective marketing is deeply rooted in cultural context rather than fleeting trends. Whether I am reviving a forgotten community runway tradition or developing a retention ecosystem for a corporate client, the objective is the same: honoring the past to construct a brand that actually resonates in the present.